Counterproductive

Role (Freelance Designer): Digital Design, Photography, Print Design, Photo Editing

Counterproductive is a rock band that embodies the spirt of the Seattle scene. One of the reasons that I really enjoy working with them is because I understand their art and image very well so therefore, I know how I can clearly communicate that through design.

 

Urban Epileptic EP Cover

We really wanted to communicate that gritty urban Seattle culture that heavily influenced the band’s style and artistry. This is why we kept the colors to a minimum and instead decided to use depth to direct the viewer’s focus.

(Photography done by third party)

 

Urban Epileptic Release

A few weeks before this project, I was invited out to be a photographer at one of their concerts. I did a few shots at a very low shutter speed and the lead singer pointed out that he really liked those photos and that it went well with the band’s style. I also really liked them myself because I thought that the blurry images really matched the energy of the concert because of how fast everything happens and how there are so many moving parts of a performance.

 

House Party Concert

When the band reached out to me for the poster of this concert, they told me that this concert was very laid-back as it was a simple house show at one of the band member’s residence. The challenge for me was to take the band’s usual bombastic energy and to tone it down into a chill Friday night with friends vibe.

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WA Cares Fund